November 2012

Pinterest business pin boards skyrocket company branding to new level

Pinterest now offers pin boards for businesses
Pinterest now offers pin boards for businesses.

Businesses everywhere are rejoicing because they can now have an officially branded pin board for their company on Pinterest.

Thousands of businesses have become part of the Pinterest community – sharing great ideas, content and inspiration to others on Pinterest.

Pinterest wants to help more businesses provide great content on their site and they've made it easy to pin from their websites. On November 14th, Pinterest took the first step toward that goal with some free tools and resources.

Pinterest now has two sets of terms—one for people and one for businesses. The business terms help guide businesses on how to use Pinterest. They also enable Pinterest to separate the provisions meant for businesses from those meant for regular people. As a result, they updated their user terms to be half as long. They also took the opportunity to simplify the language as much as possible.

Signing up for a Pinterest business site allows you to specify your business name (instead of first name and last name) and go through an optimized new user flow to help you:

– Verify your website. The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.

– Add new buttons and widgets. Integrate the Pin It button, Follow button, Profile widget, or Board widget to get more engagement from pinners and traffic back your site.

– Access to upcoming features. Receive updates on future products and services that will provide more powerful ways of reaching and understanding your audience on Pinterest.

How is your business using Pinterest? Please leave a comment below.

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The SECRET is EXPOSED on Pinterest’s “Secret Boards”

Pinterest Secret Boards NOW LIVE!
Pinterest Secret Boards NOW LIVE!

Here's a message I received from Pinterest this morning:

Hi, Mark!

I had two thoughts driving home from the hospital with my wife, Divya. The first was, “I can’t believe I’m a Dad.” The second was, “I hope I can get our new baby, Max, out of that new car seat when we get home.”

During the first couple weeks, we started to figure out all the little things that are second nature for experienced parents: changing diapers, swaddling a wriggly infant, and doing every household task with one arm. As usual, Divya was a few steps ahead of me. When our doctor suggested we buy a humidifier she said, “Oh, I already have one!” When I was getting Max ready for his first bath, she pulled out a neat homemade bath kit, complete with a tiny towel, comb and toothbrush. I felt like I’d forgotten to read a secret New Baby Instruction Manual. In an exasperated moment, I remember asking Divya, “How did you figure all this stuff out already?!” She looked at me and and cheerfully replied, “I just follow other parents on Pinterest!”

Over the last year, there have been so many ways, big and small, that the Pinterest community has made my life better. I’m happy to say that I’m not alone. We’ve heard from teachers who use Pinterest to plan lessons, chefs who share recipes, and museums that pin their archives. We've also heard from millions of people who’ve been inspired to pick up an old hobby or try something new. It’s honestly more than we ever expected when we started Pinterest. We’re humbled to be part of such a positive, warm and creative community.

Today, we’re excited to continue this tradition with a new feature we hope will make Pinterest even better—secret boards. Secret boards give you a place for things you’re not quite ready to share yet, like a surprise party, special gift ideas, or even planning for a new baby. We’re testing out the feature by giving everyone 3 secret boards. You’ll find them at the bottom of your profile. We can’t wait to hear what you think!

On behalf of our team here at Pinterest, thanks so much for pinning, inviting your friends, and sending us ideas for how we can improve. Most of all, thanks for sharing your inspirations. With your help, we’ll make Pinterest a little better every day.

—Ben & the Pinterest Team

Happy pinning!

The SECRET is EXPOSED on Pinterest’s “Secret Boards” Read More »

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