Avon Lake Public Library to host my AlumaGraph(TM) exhibit

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Artwork by North Ridgeville Photographer Mark Madere of SpectraLight Photography

Artwork by North Ridgeville Photographer Mark Madere of SpectraLight Photography

I've loaned 17 limited edition AlumaGraphsTM for exhibition at the library. The artwork includes a fog-shrouded Golden Gate Bridge taken from Alcatraz, the Grand Hotel on Mackinac Island appearing as if it were taken in a by-gone era and a unique rendering of a horseless buggy at Grand Pacific Junction in Olmsted Falls.

AlumaGraph(TM) Logo - photographs embedded on aluminum panels by Northeast Ohio photographer and North Ridgeville resident Mark Madere of SpectraLight Photography. Madere does portraits in Cleveland and surrounding areas including Olmsted Falls, Westlake, Rocky River, Avon Lake and more.

AlumaGraphs(TM) are photographs that are embedded on aluminum panels by Northeast Ohio photographer and North Ridgeville resident Mark Madere of SpectraLight Photography.

I discovered a unique way to “print” my art that sets it apart from all other medium. Instead of using traditional photographic paper, the images are rendered as AlumaGraphsTM – a proprietary process that transforms photographs into faux paintings and then melds them into aluminum. There’s nothing as captivating as a photo that shines on aluminum with a bright, clear, glossy base and brilliant color that pops.

I've always wanted to create stunning images of landscapes and unusual architecture. Unfortunately, I never did well in art class as a child. I knew what good composition was but just couldn't draw a stick figure to save my life! I then fell in love with photography and was finally able to capture amazing scenes with a camera where an artist brush failed me. Nevertheless, my images still looked like pictures. The digital process I now use has elevated my photographs to look like the paintings I wanted to create since I was a little boy.

Some of my work may be viewed at www.mark-madere.artistwebsites.com.

The library is at 32649 Electric Blvd in Avon Lake. The exhibit runs from March 1st – 31st , 2014

Local photographers to learn how to use video to promote their studios

Explode your business with YouTube videosTonight, I'll be teaching local professional photographers how to turn their client photo sessions into simple-to-create videos that will help their studios be found easily on YouTube and Google searches.

The presentation is titled, “Explode Your Business with Simple-to-Create Videos and Your Own FREE YouTube Channel.” It will be held at the North Olmsted Library at 7 p.m. for the Society of Northern Ohio Professional Photographers (SONOPP) monthly meeting.

Through a series of short demonstration videos, attendees will discover how to “grab” new clients with simple videos that will help their studio's website outrank their competition's in Google search results – all without having to appear on camera or buying expensive video equipment.

At the end of the evening, attendees will:

• Review great and not-so-good videos of Ohio portrait photographers so they will understand the key elements of successful, client-capturing videos (Here’s a sample video they’ll see: http://www.youtube.com/watch?v=TY30tAkpwaM)

• Discover how to make videos with impact from existing photos with cheap, easy-to-use video editing software to get their first videos online immediately

• Learn the importance of having a “video intro” to brand their videos for instant recognition by their prospects and clients (They’ll also see SONOPP’s new video intro.)

• Understand what an actual photography studio YouTube channel looks like so they’ll have a guide to create their own, free channel

• Discover how to create their very own YouTube channel to host their videos and make them available for prospective clients who search Google for businesses like theirs

• Get a list of inexpensive, must-have video equipment for creating live videos for minimal cost

• Hear about an online, step-by-step training course for creating videos that includes tons or marketing tricks that will get their videos watched AND convert their viewers into paying customers

• Discover an online course on how to easily create promotional videos with a smartphone

Why should SMART business owners attend this program? Because:

• Video drives engagement. Engagement increases revenue.
• Websites with video are more likely to be featured on the first page of Google's search results.
• Video adds credibility and is available 24/7.
• Video makes a website SIX times more likely to convert a visitor into a paying customer.
• Video is easily shared with other potential customers. It can be viewed on many devices.
• Video is memorable. With video, more content will be remembered and for a longer period of time than with text alone.
• Providing a link to a video within an email will increase response and drive more traffic to a website.
• A visitor will stay on a website featuring a video at least two minutes longer and is 64% more likely to purchase than a website without video.
• Video will enhance all other marketing efforts. Using video on a landing page will increase conversions.
• A professionally produced video outperforms user generated video by at least 30%.