How to make a fashion book with Blurb

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Blurb is a cool company that lets you make books about anything that interests you. (View a sample of my Blurb-made book – Picturesque Olmsted Falls – http://bit.ly/olmsted-book) And if you’re interested in fashion and style—and love to show it off—making a book of your personal fashion is a fantastic way to capture your sartorial genius for all time. Whether you want it just for yourself, so you can look through your greatest hits, or you’re a bit of an Internet fashionista who wants to make a book to sell, you’ll find these tips pretty helpful:

1. It’s all about lighting. To make your fashion really pop, choose natural light or studio light with a soft box (you can even make one from a lamp and last season’s white t-shirt). If you’re using a flash, you’ll probably want to bounce it or stick a diffusion filter on it.

2. Make a shot list. This is a critical step, and even more important if you are photographing models. Even if your model is just your best friend who owes you a favor, they’ll appreciate it if you know exactly what you want to shoot. Think about the poses you want to capture, the outfits you want them to wear, and the details that you want to highlight in every shot. 

3. White balance (WB). Accurate color and skin tones come from making sure the WB function on your camera is set to your lighting situation. (You can check the color looks right on the camera's screen to see if it looks right.) Not sure hoe to adjust the white balance? It will be covered in your camera's manual. You do still have it, don't you? 😉

Be sure the camera's white balance is set to the correct lighting you're shooting under to ensure the models's skin color looks natural.
Be sure the camera's white balance is set to the correct lighting you're shooting under to ensure the models's skin color looks natural.

4. Choose the right lens/zoom setting. If you’re using a wide angle, you’re going to distort your models face and body (and your model may never forgive you). If you have a camera with a zoom lens, zoom out to minimize distortion. You will then have to move farther away from the model to get their whole body in for those full length shots.

5. Keep it stylish. It’s a fashion shoot, after all. Play music, keep things moving, try new angles. Attitude, attitude, attitude. 

Try unusual angles. Shoot down from a ladder or lay on the floor and shoot up to make the subject look taller.

6. Dress it up. Make your book as fashionable as the clothing featured in it. Choose a simple design that doesn't upstage the clothing, but still looks chic. Pick a size and paper type that showcases the work brilliantly.

If you've ever paid attention to what’s on the “catwalk,” you know that fashion means different things to different people. Follow your own fashion obsessions and document them in a fashionable book. If you look good today in person, imagine looking great forever on the printed page with Blurb! Start your Blurb book now and Save 25% on print book orders of $75+ at Blurb.

If you want the best model portraits possible, that's where we can help. Check out some of our model shoots here.

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