Is it time to simplify your photography and ditch that fancy, new digital camera?
The founders of The Impossible Project, headquartered in Vienna, Austria, think so. Recently they released its first color instant film, PX 70 Color Shade, designed for use in Polaroid SX 70 cameras.
PX 70 Color Shade, the company says, is reminiscent of the original Polaroid Time Zero film and “delivers unique images by rendering astonishing pastel tones with crisp details. “Combined with a highly sensitive overall exposure performance and strong characteristics, it allows achieving breathtakingly charming results,” states the company.
The film can be used not only in SX 70 cameras but also in all 600 series Polaroid cameras, with appropriate adjustment of the exposure settings.
In October 2008 The Impossible Project saved the last Polaroid production plant for Integral Instant film in Enschede (NL) and started to re-invent and re-produce new instant films for traditional Polaroid Cameras.
So what do you think? Please leave your comments – below.
