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Businesses everywhere are rejoicing because they can now have an officially branded pin board for their company on Pinterest.
Thousands of businesses have become part of the Pinterest community – sharing great ideas, content and inspiration to others on Pinterest.
Pinterest wants to help more businesses provide great content on their site and they've made it easy to pin from their websites. On November 14th, Pinterest took the first step toward that goal with some free tools and resources.
Pinterest now has two sets of terms—one for people and one for businesses. The business terms help guide businesses on how to use Pinterest. They also enable Pinterest to separate the provisions meant for businesses from those meant for regular people. As a result, they updated their user terms to be half as long. They also took the opportunity to simplify the language as much as possible.
Signing up for a Pinterest business site allows you to specify your business name (instead of first name and last name) and go through an optimized new user flow to help you:
– Verify your website. The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.
– Add new buttons and widgets. Integrate the Pin It button, Follow button, Profile widget, or Board widget to get more engagement from pinners and traffic back your site.
– Access to upcoming features. Receive updates on future products and services that will provide more powerful ways of reaching and understanding your audience on Pinterest.
How is your business using Pinterest? Please leave a comment below.